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3 Ways Pinterest Can Drive Traffic to Your Non-Profit Organization’s Website
Pinterest is an image sharing social media platform that helps companies connect with their target audience. Non profit organizations can use it to promote their campaign and collect money from donors....
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Serving Up Suggestions To Your Audience By Tapping Your Audience with Social...
One of the biggest tools you can utilize in your communications when trying to get people to consume content, sign-up for your program or attend an event is SOCIAL PROOF. So what is it and how does it...
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What is the Ideal Length for Our Web Video?
In terms of content marketing, videos are “the new black”. If you’re on the web, you want to attract the attention of as many new people as possible. And you already know that if you’re producing...
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Using the Science of Persuasion in Your End of Year Giving Campaigns
So Want to improve your communications for end of year donor development or other community building campaign? Take just one of the 6 core principles shared in this great video overview piece on the...
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Interview: Bryan Miles, Founder of Miles Advisory Group / eaHelp on Virtual...
It still surprises me a bit that whenever I mention that I actively use virtual assistance across the various projects I’m managing, it is still somewhat of a novelty. The majority of people have not...
View ArticleContribute To My Upcoming Book Project: 1001 Social Media Marketing Tips
The New Year is almost here — and it’s time to think ahead about what BHAG’s you can come up with for 2013. One of my goals is to publish a series of books (most on the Kindle platform) to help more...
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4 Things You Can Learn From Puppy’s First Christmas Video
Have you seen the latest trending viral YouTube video this Christmas season? It’s a cute 96 second video against a 1 1/2 minute music track. Short, simple, cute. Perhaps people just want to watch...
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Plan Your 2013 Year-End Highlight Video Project Now
Have you started a 365 Project yet? A photo-a-day? A blog-post-a-week? A journal project? These can be an amazing way to highlight the year at the end of the next year. But you have to spend a few...
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1 Tactic You Must Use Your Email List Autoresponder Feature For To Build Loyalty
This week I got this interesting email from the Croc’s email list I’ve been on. Check it out below and tell me what stands out to you in the messaging? What stands out for you that you don’t get with...
View ArticleVideo Interview With Website User Testing Company ZURB // VerifyApp.com
I’ve written about usability testing a couple of times here because if you’re developing a digital footprint, it is important to test test test. And it doesn’t take as much you think to do it...
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Have You Reached Out And Thanked Someone Lately?
Everyone wants a pat on the back for a job well done. Your volunteers and team members deserve a pat on the back. So what is holding you back from giving some pats on the back? You might have a...
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Are You Telling Them WHY?
Undoubtedly if your organization has a social media presence, you are leaning on your fans and followers to help spread the word. That’s one of the core reasons you are utilizing social media in the...
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How to Create Effective Infographics in Less Than 1 Hour
In my marketing communications advisory of nonprofits and churches, I have increasingly been producing infographics for clients’ marketing campaigns. . . because they are effective and they just work...
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When In Doubt: Test to Optimize. Here’s Why.
I’ve talked about testing testing testing before. Usability testing is so easy to do these days that there is no excuse not to do it. A/B Testing for conversion rates is a great way to see if simple...
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Death By Meeting: Read This Before Our Next Meeting
It’s been a month since you’ve settled on your New Year’s resolutions. How’s that working out for you? Here’s one worthy change in your routine that might have missed your list — but it is easy to...
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How To Build Your Email List Offline (with an iPad)
Building your email list should be one of your top strategic priorities for most projects or campaigns that you are running. One the web, you want to create landing pages with squeeze page elements...
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Startup Guide to Email Lists and Bulk Email Using Microsoft Outlook
Today, I asked Steven Records, a fellow church communications practioner, and founder of ChurchGrowth.info about email messaging. He says you don’t need to pay for any snazzy services. You can get...
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YouTube Tip: Content Curation via Playlists For Your Sermon Videos
Did you know that 90% of users out there primary consume content. While 9% curate it. And only 1% create content. If your nonprofit or church has a YouTube page, you are part of the rare breed of...
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Using Facebook for Easter Outreach Promotion
It feels like we just celebrated the New Year, and Easter is here already. Of course it is actually a bit early this year on March 31. But that only means we have to be on our toes to be strategic...
View ArticleAre You Explicitly Thanking Your Community Online?
Once in awhile you come upon communications execution that just hits the mark dead center. Check out the fan celebration video published to this group’s YouTube channel: So, who are these girls? Sonia...
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